About
The Person Behind the Brand
Golf isn't just what we know — it's what we love. Every project we take on is built around the culture, the community, and the craft of the game.
My Story
Golf Has Always Been the Game.
Growing up around the game, Jenny developed a deep appreciation for the culture and community that surrounds golf. After years working in marketing and design, the opportunity to combine that expertise with a genuine passion for golf led to the founding of Alternate Shot Marketing.
Today, Alternate Shot Marketing works exclusively with golf businesses — because focus is what separates good work from great work. When your agency lives and breathes the same world as your clients, the work reflects it.
With years of experience inside private clubs and competitive golf environments, Jenny approaches branding the same way she approaches the game — with strategy, precision, and performance in mind. Her work blends clean design with operational clarity to help golf businesses grow with intention.
The People Behind the Work
A Glimpse Behind the Work
Why Golf
Specialists Beat Generalists. Every Time.
A general marketing agency can build you a logo. But do they know the difference between a member-focused club communication and a public course campaign? Do they understand how tournament branding needs to work across digital, print, and on-course signage simultaneously? We do — because this is the only world we work in.
100%
Golf-Focused
8+
Service Types
1
Industry. Done Right.
How We Work
Built on These Principles
Authentic to the Game
We're not outsiders interpreting golf — we're insiders who understand what resonates with players, members, and fans at every level.
Strategy Before Design
Great-looking work that doesn't convert is expensive decoration. Every project starts with clear objectives and a plan to reach them.
Honest Communication
No smoke and mirrors. You'll always know where your project stands, what's coming next, and what to expect at delivery.
Ready to Work Together?
Whether you need a fresh logo or a full brand overhaul, the first step is a free, no-pressure conversation about your goals.
Book a Free Consultation